When an architect designs a building, the majority of the work is done behind closed doors. The public do not get to see the hours of graft put into the planning, the drawing and the thought process behind the structure and purpose of the building. When the building is being built, it is the building company who are seen to build the structure up from nothing, it’s their name plastered over the building site for months.
Then, when the structure is finished, and is able to be enjoyed by its visitors or inhabitants, the architect only gets validation from afar, as he sees people enjoy his work. In fact, most people don’t even bother to think about the background work of the actual building.
Giuseppe Marotta is Juventus’ architect. He has seldom received mainstream praise for his work in helping Juventus turn themselves from ‘struggling has-beens’ into perennial Scudetto winners and a club who are now into their second Champions League final in three years. Antonio Conte, at first, received the praise for the turnaround in Turin, then, Massimiliano Allegri received praised for taking Juventus to the next level (Europe).
It’s not just in every day jobs where the people behind the scenes don’t get the credit they deserve. Through both Antonio Conte and Massimiliano Allegri’s time in Turin there has been one constant behind closed doors – Giuseppe Marotta, Juventus’ CEO and Andrea Agnelli’s right hand man.
The Varese native made his name through his time at Sampdoria as their CEO, where he guided them to a Champions League place in 2010, before being courted by Juventus. His first years of transfers in 2010 wouldn’t be much of a sneak peek as to how important Marotta would become to Juve’s success. The 60 year old brought in the likes of Milos Krasic, Alberto Aquilani, Fabio Quagliarella and Alessandro Matri. Hardly an all-star cast.
However, his second summer (2011) did not disappoint, this summer lay the foundations for Antonio Conte’s all conquering team and the revival of the Bianconeri. Marotta seems to have an unwavering ability to tap into player’s sentimental side. When Andrea Pirlo was refused a long term contract at Milan during the 2010/11 season, Marotta promised him just what he wanted, a long term contract and the added bonus of making Milan rue ever letting him go.
When Pirlo jetted off to The Big Apple in 2015, his odes and goodbyes were initiated by Juventini rather than Milanisti. Four Scudetti in a row hardly indicates that Pirlo made the wrong decision in 2011. The former Milan man was the crown jewel of that summer, along with Arturo Vidal and Stephan Lichsteiner, who became cornerstones in Conte’s Juventus side.