The Marketing and Sponsorship Committee of the Federation for International Football Associations has given some Football Associations fines for breaching the marketing and sponsorship rules of the 2018 World Cup. England, Sweden and Croatia have all been fined respectively for similar offences.
The FA have been fined by the FIFA after they found England players guilty of breaking media and marketing rules during the World Cup quarter final victory over Sweden.
“Several members of the English national team continued to display unauthorised commercial branding on playing equipment items before and during the World Cup quarter final match between Sweden and England,” FIFA said in an official statement.
The punishment relates to Raheem Sterling, Eric Dier and Dele Alli, wearing socks that have not authorised by the world football governing body – and they are not happy that Trusox, who are an independent socks supplier from Devon, are getting free exposure.
The fine is 70,000 Swiss Francs, which equates to just over £50,000. As per The Independent, the FA are likely to appeal and hope for a lesser fine.
England’s trio are on the Trusox hype, but they have now joined Sweden skipper Andreas Granqvist in getting themselves in hot water.
In addition to his Adidas football socks that all Sweden players wore, the veteran has also been sporting the special socks around the bottom part of his foot throughout his nation’s World Cup run, including the game against England.
The Swedish Football Association were fined 50,000 Swiss francs by FIFA on Friday for breaches by some of their players of the global soccer body’s marketing and media regulations regarding equipment.
Sweden, who have already returned home from the World Cup after being eliminated, were fined for the same offence prior to their quarter-final defeat to England.
The Swedish FA had confirmed at the time that it had received the sanction about its kit and socks.
“Despite having been previously requested to cease the activity that led to the breach and receiving a sanction on 6 July 2018, one member of the Swedish national team (as opposed to several players in the previous case) displayed unauthorised commercial branding on playing equipment items during the … quarter-final match between Sweden and England,” FIFA said.
World Cup finalists Croatia, who face France at Moscow’s Luzhniki Stadium on Sunday, were also fined.
“A fine of CHF 50,000 and a warning to the Croatian Football Federation for breaching the Media and Marketing Regulations and the FIFA Equipment Regulations,” FIFA said.
“In particular and despite having been previously requested by FIFA to cease the activity that led to the breach and receiving a sanction on 5 July 2018, one member of the Croatian national team displayed unauthorised commercial branding on playing equipment items during the … semi-final match between Croatia and England,” it said.